Buy new construction with your own agent in the room.
The builder's sales rep works for the builder. I work for you: negotiating incentives, comparing true costs, reviewing the contract and watching the build from contract to keys. In most cases the builder pays my fee, and you get $2,000 back at closing.
The person in the model home is on the builder's team.
They're friendly and helpful, and they're paid to get the builder the best deal. Here's the difference.
| Builder's sales rep | Sir Ashley | |
|---|---|---|
| Who they work for | The builder | You |
| Shows you every builder's homes | No, just their own | Yes, side by side |
| Negotiates incentives for you | No | Closing costs, rate buydowns, upgrades |
| Compares HOA, taxes and total cost | Their community only | Every option |
| Reviews the builder contract with you | No | Line by line (law degree) |
| Pushes for independent inspections | No | Pre-drywall, final & 11-month |
| Cash back at closing | No | $2,000* |
| Cost to you | $0 | $0 in most cases |
Everything a new-construction buyer needs
$2,000 cash back
Credited to you at closing, on top of any builder incentives.
Incentive negotiation
Closing costs, rate buydowns, design credits: I ask for all of it.
True-cost comparison
Base price, lot premium, upgrades, HOA and taxes in one view, builder vs. builder.
Contract review
Builder contracts favor the builder. I know what to look for, and what to ask to change.
Independent inspections
Pre-drywall, final and 11-month warranty inspections, so problems get fixed on the builder's dime.
Lot & floor plan advice
Orientation, drainage, backing to roads, resale value. The things you only learn after moving in.
Video tours
Moving from out of state? I'll walk models and lots on video so you can shortlist from home.
NC & SC coverage
Licensed on both sides of the state line: Fort Mill, Rock Hill and Indian Land included.
From first tour to keys in hand
Builders often require your agent to be with you, or registered, on your first visit. Call me before you walk into a model home.
Strategy call
Budget, must-haves, commute and timeline. 30 minutes.
Pre-approval
Get your numbers locked so you know what incentives mean for you.
Shortlist & tours
I register you and tour communities with you, in person or on video.
Lot, plan & negotiation
Pick the right lot and plan, then negotiate incentives and terms.
Contract & design
Contract review, then design-center guidance on where upgrades pay off.
Build & inspections
Progress check-ins plus independent pre-drywall inspection.
TO-BE-BUILT: ~5–9 MONTHSFinal walk & closing
Punch list, final inspection, then $2,000 back to you at closing.
QUICK MOVE-IN: ~30–60 DAYSAfter you move in
I help you use your builder warranty before the 11-month mark.
Real clients. Real keys.
Families across the Charlotte region who brought their own agent to the builder.
Search new construction across Greater Charlotte
Live Canopy MLS listings, including quick move-in homes. See something you like? Send it to me before you visit.
Live MLS search
IDX Broker widget goes here
(Canopy MLS feed, filtered to new construction)
Get a custom shortlist
Tell me what you want. I'll send you the best new-build options and current incentives.
13 cities on both sides of the state line
Drive times are approximate, to Uptown Charlotte, outside rush hour.
New-home communities selling now
A starting list of active communities by city. Prices are builder "from" prices as of November 2026 and change often. Ask me for current pricing, quick move-ins and incentives.
One agent, every builder
I work with the national and regional builders active across the Charlotte region, so you can compare all of them, not just the one whose model you walked into.
What will it really cost per month?
An estimate only. Property tax rates vary by county and city, and builders' rate buydowns can lower your payment. Ask me for current incentives.
- Principal & interest
- Property tax
- Insurance
- PMI
- HOA
- Loan amount
- Cash back from me at closing−$2,000
Sir Ashley Harrison, JD
I grew up in upstate New York, and in 2010 I made my way to Charlotte. Sixteen years later, this is home.
Before real estate, I studied at Georgetown, earned my law degree at North Carolina Central, and got licensed to practice law in Tennessee and North Carolina. Today I put that training to work for new-construction buyers. Builder contracts are written to protect the builder, so I read every line on your behalf, negotiate hard on incentives and stay with you from contract through warranty.
The best part of my life is what happens outside of work. My wife and I have a son and two daughters, and our weekends are my favorite time. We might be riding roller coasters at Carowinds, spending a day out on the lake, or getting a little competitive at the bowling alley at Frankie's. Some of the best weekends are the ones when we don't go anywhere at all and just relax at home together.
I like to call Charlotte the Goldilocks city. I've lived in big cities and a smaller city, and this one feels just right: not too fast and not too slow. If you're thinking about making it home too, I'd love to show you why my family loves it here.
What clients say
Rated 5.0 stars on Google and Zillow.
"Once I informed him of my search criteria and time frame of relocating he was able to recommend several options until eventually my wife and I found our perfect retirement/dream home in Indian Land South Carolina. Sir Ashley and his team went above and beyond assisting me secure an awesome interest rate… unlike some real estate brokers, after you leave the closing table you never hear from them, Sir Ashley continued to reach out to me to offer assistance and recommendations for home contractors as needed. He is a complete professional and gentleman."
"We started our home buying process in May and he was available to us until we closed in November. He is super knowledgeable about real estate and new builds… His representation will guide you throughout the process and protect you from any pitfalls. YOU CAN'T LOSE WITH SIR ASHLEY ON YOUR SIDE!"
"Our experience working with Sir Ashley was phenomenal from start to finish! He is incredibly knowledgeable about real estate in the Greater Charlotte region… an invaluable resource to us for everything from finding an amazing home, getting our home at the best possible price, and even connecting us with reputable contractors."
"Professional, knowledgeable, patient, and always one step ahead throughout the entire process. Every question was answered quickly, every concern was handled with confidence, and I genuinely felt like my family's best interest was the top priority at all times."
"We went through the craziest experience buying our home but he was always there to help us through… I couldn't recommend him enough. He's incredible and knowledgeable and a great human being."
"Sir Ashley has been incredibly patient and helpful throughout the entire process of finding my new home. His knowledge of North Carolina and the housing market is exceptional, and it truly made a difference in my search."
"Very professional and man of his word. You will appreciate someone that is straight to the point without all the added nonsense."
"Ashley was very professional and compassionate… He provided great service in keeping me and my daughter informed of process of sale and met our deadline."
"I had a lot of questions and concerns and he was very knowledgeable in answering my questions… He is very reliable and I respected his input."
Tour communities from your couch
Community tours, model walkthroughs and new-construction buying tips for Greater Charlotte, all on my YouTube channel.
New construction questions, answered
Does it cost me anything to use an agent on a new build?
In most cases, no. Builders in the Charlotte area typically pay the buyer's agent fee as part of their marketing budget. We'll confirm how compensation works for your specific builder and put it in writing before you sign anything.
Do I need my agent with me on my first visit?
Usually, yes. Many builders require your agent to accompany or register you on your first visit to the community. If you walk in alone and sign the guest card, you may lose the right to have an agent represent you there. Text me before you tour.
How does the $2,000 cash back work?
It's credited to you on your closing statement, usually toward closing costs or prepaids. Your lender has to approve it, and it must be disclosed on the settlement statement. It's on top of whatever incentives the builder offers.
Do I really need an inspection on a brand-new home?
Yes. County code inspections check minimum standards, not workmanship. An independent pre-drywall inspection catches framing, plumbing and electrical issues while they're easy to fix, and a final inspection builds your punch list.
Should I use the builder's preferred lender?
Builders often tie their best incentives to their own lender, and sometimes that's the best deal. Sometimes it isn't. I'll help you compare the total cost, not just the incentive headline.
North Carolina or South Carolina?
Fort Mill, Rock Hill, York and Indian Land offer quick access to Charlotte, and SC assesses owner-occupied homes at a lower ratio for property tax. NC communities may be closer to your job, schools or family. Taxes, HOA fees, schools and commute all add up differently. I'm licensed in both states and will help you compare.
How long does a new build take?
Quick move-in (spec) homes can close in about 30–60 days. A to-be-built home usually takes about 5–9 months from contract, depending on the builder and the plan.
Tell me what you're looking for
I'll reply the same day with options, current incentives and next steps.
Call or text: 980-372-7980